Topic #1 - Marketing Isn’t Everything… But Everything Is Marketing
Mike Brennan redefines practice marketing and offers you practical insights that will help you market your practice and increase your business. In this seminar you will learn:
• How every patient contact says “something” about you… and how that “something” can be controlled
with a plan.
• What the Marketing Spiral™ is and how it can give you a systematic approach to prioritizing and creating
an effective strategic marketing plan.
• The importance of a unique Practice Position and how to create one that
reflects your goals
• The critical role employee relations play in your marketing plan
• The importance of creating the Wow factor through standardized procedures
• What belongs in an effective marketing budget
• The importance of creating an office environment that reflects your Practice
Position
• How new tools are changing the marketing equation
Topic #2 - More Advancing Computer Assisted Dentistry
As a Cad Cam clinician, you and your team are in the forefront of this burgeoning movement. In this seminar you will learn:
• A comprehensive approach to marketing the CAD practice
• How to integrate and maximize CAD into your practice
• How to turn your team into CAD crusaders
• What the Marketing Spiral™ is and how it can give you a systematic approach
to prioritizing and creating an effective strategic marketing plan.
• How to define the CAD market, what they want and how to reach them
• How to create a powerful creative message
• What belongs in an effective marketing budget
• How new tools are changing the marketing equation
• How Public Relations can increase your profitability
• How to effectively and economically use multiple forms of media
• How to roll out your marketing program for maximum benefit.
Schedule your seminar today call 716-954-3086