The Marketing Manager Program™

2009 may be the most challenging year for dentistry in decades. Add the fact that dentistry tends to lag behind the general economy by as much as 9 to 12 months and it could be a long haul for practices that do not have a plan to deal with the circumstances.

That is why I have created the Marketing Manager Program™ where we work with you to define goals, create a strategic marketing plan for your practice, prioritize the program and implement it.

Today the question is no longer whether or not you should market your dental practice. The questions are how are you going to do it and who are you going to trust to help you get it done?

There are literally thousands of marketing / advertising options available to you from advertising agencies, associations, practice management companies, manufacturers, media companies, printing companies, even brothers-in law. Some good, some not, but very few have the extensive internal and external dental marketing experience necessary to help you reach your goals. More problematic is the fact that many of these “experts” tend to think of marketing as only an advertisement or brochure… it is not. A comprehensive marketing program addresses multiple facets of your practice.

• Develop and articulate your vision and create a highly effective position for your practice.
• Train your staff to understand their role in marketing the practice.
• Create an annual marketing budget and calendar.
• Review and improve your in-office marketing including standardization of procedures, team responsibilities and office décor.
• Review, write and manage the creation of marketing materials such as a new practice identity program, practice brochure, information sheets, new patient packet, direct response mailers, etc.
• Create community, business to business and PR programs.
• Work to create/ improve and optimize your web site.
• Write and manage the production of effective advertisements and commercials where appropriate.
• Review, make suggestions and help you manage your external media.

If you are looking for a way to maximize your marketing program, call me directly at 716-954-3086 or email at mike@mfbrennan.com. I look forward to the possibility of working with you.

© Brennan & Associates, 2008. Marketing Manager Program™ is a trademark of MFB Productions, Inc..