The Computer Assisted Dentistry™

Marketing and Advertising Package

The CD contains a comprehensive package of internal and external marketing materials designed to increase your business and position your practice to take advantage of the burgeoning ComputerAssistedDentistryTM movement! The materials in this package are separated into 3 segments.

The 1st segment offers you materials to help you get organized, find out about your specific patient base and help educate your team about the CAD opportunity.

The 2nd segment offers in-office education and point of pur- chase materials. There are also scripts and direct response lay- outs that can be used to educate your current patient base and other select demographics.

The 3rd segment offers materials for external marketing includ- ing sample press releases, multiple print ad layouts, radio scripts and post card layouts.

All materials on the CD are ready to be printed or placed in media. Just choose the materials you would like to use and add your name, logo and contact information in the space provided. In addi- tion all materials can be resized to accommodate your printing or insertion requirements using the PDF or QuarkXPress® files.Your local printer, media company or advertising agency can help you customize the materials for your practice or if you wish we can customize your package exclusively for you and help you with your media plan on a fee basis.

SEGMENT #1

1)Talking Point Examples: A list of major points to help keep everyone in the office conveying the same message. Use this list as a starting point and add your own important points. These points will also be essential for your front desk messaging and your PR push.

2)Time in Motion Study Template: Use this template to gain a better understanding of the time and activities necessary to complete a procedure. It will help you get control of your scheduling and reduce stress in the practice.

3)Standardized Procedure Worksheet: Making sure each patient receives the same high quality dental experience is critical to your practice. Use this simple procedure outline to define and implement raving fan procedures.

4)Lead Tracking Outline: This outline emphasizes the importance of leadtracking to your practice. It is a simple way to check the effectiveness of your marketing program.

SEGMENT #2

1) Patient Guide PowerPoint Program: Thispowerful presentation is designed to help you and your team explain all the advantages of Computer Assisted DentistryTM. Use it in your operatory, treatment consultation room or in consumer seminars.

2) 2 In-office Poster Layouts:
Two 18” x 24” full color posters
created to reflect tested
patient motivations.
• “Lunch”
• “A healthy beautiful smile”...

3) 2 In-office Counter Card Layouts:
Same as above, 8.5” x 11” format to fit your counter top.
• “Lunch”
• “A healthy beautiful smile”...

4) Fact Sheet Layout: A convenient hand out or mailer for your patients to better understand the advantages of Computer Assisted DentistryTM.

5) 3 Patient Sample Announcement Letters:
• Existing Patients
• Prospective Patients
• Professionals / Business Leaders
Take these sample letters, add your information, print on your letterhead and mail them to your patients and contacts to let them know you offer Computer Assisted DentistryTM.

6) 3 Invoice stuffer Layouts: 6”x3.5”
• “One Appointment”
• “High tech teeth...”
• “No goop, No gag... No Errors” Inserting these stuffers in your invoices to your patients is a cost-effective means to let your patients know about this incredible service. Send one out each quarter.

7) 2 Email Layouts: Send via email to new and current patients. If you are not communicating with your patient base on a regular basis you are missing a great opportunity. Here are two layouts that can be emailed to your patient base. There are several companies that can help you with the distribution. Give us a call and we can put you in touch with them.

SEGMENT #3

1) 3 Postcard layouts: 6” x 4”
• “One Appointment”
• “High Tech Teeth...”
• “A healthy beautiful smile”...

2) Door Clinger Layout:
5” x 5” static cling sign for glass doors to identify you as a Computer Assisted DentistryTM practice.

3) 8 Newspaper / Magazine layouts:
These full color ads can be used for newspaper or magazine insertion. They can be resized to accommodate your media requirements. You can also use elements of these ads and incorporate them into your existing creative effort. For additional help contact mike@mfbrennan.com

Concept Ad #1
“This screen will change the way you look at dentistry”
NewsPaper Layout || Magazine Layout

Concept Ad #2
“No Goop, No Gag, No Errors”
NewsPaper Layout || Magazine Layout

Concept Ad #3
“One Appointment”
NewsPaper Layout || Magazine Layout

Concept Ad #4
“High Tech Teeth...”
NewsPaper Layout || Magazine Layout

Concept Ad #5
“A healthy beautiful smile has never
been faster or easier”
NewsPaper Layout || Magazine Layout

Concept Ad #6
“Lunch”
NewsPaper Layout || Magazine Layout

Concept Ad #7
“Precision crowns in one appointment”
NewsPaper Layout || Magazine Layout

Concept Ad #8
“Visit your dentist less... save time and money!”
NewsPaper Layout || Magazine Layout

4) 4 Press Release Sample Copy

• Feature
• Lifestyle Section
• Business Section
• Write your own press release

A well thought out public relations program can be the most efficient and cost effective marketing tool for your practice. Use these sample releases in your press kit to gain invaluable exposure.

5) 2-60 Second Customizable Radio Scripts
Fill in the blanks and use these scripts to promote your practice. Consider using a well-known talent in your market to read the commercials or gain added exposure by reading them yourself

When you purchase this program you will receive a disk with all the information you will need to get started. All advertising layouts on the disk are high-resolution files with areas for you to insert your name, logo and contact information. In addition, all materials can be resized to accommodate your printing or insertion requirements. Your local printer, media company or advertising agency can help you customize the materials for your practice or if you wish we can customize your package exclusively for you and help you with your media plan on a fee basis.

To find out how you can be part of Computer Assisted Dentistry™ Revolution Call 716-954-3086 or email mike@mfbrennan.com

The Computer Assisted Dentistry™ Marketing Package is a copyrighted production of Brennan & Associates, Inc.Computer Assisted Dentistry™ is a Trademark of Brennan & Associates, Inc. By purchasing this Package you agree to the terms and conditions set forth in the licensing agreement. For a complete list of terms and conditions contact mike@mfbrennan.com

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